Founding Marketing Lead at SuperBolter

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About SuperBolter

Imagine a world where every home is a masterpiece, where technology and creativity blend to redefine the way we live! That's the world SuperBolter is creating.

SuperBolter is revolutionizing how homeowners design and experience their dream spaces. Our immersive 3D Digital Twin™ platform allows users to visualize, design, and personalize their homes in an interactive 3D environment. Think of us as the Canva for home design—making interior design accessible to everyone. While the world has focussed on building software for professionals, we have taken a platform strategy by focussing the end consumers to begin with.

The Problem We’re Solving

Home design has long been a challenge for most consumers. Homeowners struggle to visualize how different design elements will fit into their spaces. The industry is fragmented—complicated 3D tools, expensive services, and no seamless product-to-design integration make it difficult to bring ideas to life. The result? A time-consuming and expensive process that doesn’t always meet expectations.

Our Solution

SuperBolter simplifies home design by offering an intuitive platform where homeowners can:

• Instantly visualize their 3D home from a floorplan image.
• Explore hundreds of ready-to-use design templates.
• Use real-world products and get live budget estimates.

We've streamlined the journey from dream home to reality, making it more affordable, accessible, and efficient.

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Since January 2023, over 100,000 users have designed their homes, with more than 30,000 homes crafted on our platform. And, with a customer acquisition cost (CAC) of zero, we’ve defied the industry norms and shattered expectations. Now, we’re ready to unlock even bigger milestones as we scale.

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SuperBolter in 60 seconds

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We’re currently raising a pre-series A round to capitalize on the growing $200-600 billion global home design market. Our mission is to redefine home design for the digital age while providing a seamless end-to-end solution for homeowners, designers, and merchants.

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Product Videos

​Short Explainer Video : Click here to view the video

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Top ranking How-to video by a Youtube influencer : Click here to view

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About the Founder : Arvind Prakash Singh​

Arvind Prakash Singh is a seasoned entrepreneur and technologist with over 15 years of experience in building and scaling tech-driven ventures. He is the founder of SuperBolter where he combines his deep understanding of technology with his passion for creating impactful solutions that empower everyday users. As a 3x founder, Arvind has learnt invaluable lessons from his startup failures and successes which give him an edge over his competitors.

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Background

Arvind holds a Bachelor’s Degree in Computer Science Engineering from R.V. College of Engineering and an executive program in Management from UC Berkeley Haas School of Business. Before venturing into entrepreneurship, Arvind began his career as a software engineer, working on mission-critical systems for global leaders like Goldman Sachs and FANUC Robotics.

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Previous Ventures & Impact

Arvind’s entrepreneurial journey started in 2008 with Vrixx, a startup focused on education technology. Though the venture faced its challenges, it laid the foundation for his learning curve as an entrepreneur.

Status: Failed in 2.5 years. Key highlight: Most Promising Startup of the Year.

Learnings: Build for your user not VC, MVP & PMF were hardly known in 2008 though a must, Have a clear vision and chart out a path to achieving it and stay true to the vision.

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In 2011, he joined another well-funded startup in the ed-tech space which wanted to "Change the Way India's learns". It too bombed!

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Arvind was now at a critical juncture in his career. He had given up an amazing job in NYC and had now spent about 6 years in startups. Sitting in his living room in a contemplative mood, he searched "How to f****** startup?" His life changed when he encountered Steve Blank - the Father of Modern Entrepreneurship. There has been no looking back since.

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In 2015, he founded his second startup, Furdo, a turnkey interior design platform similar to Livspace and Homelane, where he scaled the company to deliver 100 homes a month and generate nearly ₹4 Crore in GMV per month. Furdo’s success highlighted the inefficiencies and barriers within traditional interior design, which ultimately led to the birth of SuperBolter.

Status: Exited. Key Highlights: Turned a $400k investment into a 100 people $7-8Mn ARR venture within 2 years while giving a strong competition to venture backed deeply funded competitors. Furdo was also the TechSparks Top 10 Startups of 2015.

Learnings: How does home design actually work on the ground, How to disrupt the home design space globally for the end consumer, How to go after the blue ocean opportunities across the globe. Strong resolve to crack this problem.

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Craft & Vision

SuperBolter was born out of Arvind’s desire to democratize interior design by making it accessible, intuitive, and scalable. With a deep passion for creating seamless user experiences, he envisioned SuperBolter as a platform that would allow anyone to become a designer and take control of their home’s aesthetic.

Arvind’s ability to think big, innovate, and execute has made him a true visionary in the PropTech and home design space. His leadership has been instrumental in SuperBolter’s rapid growth and its potential to transform the home design industry globally.

Why work with us?

At SuperBolter, we're on a mission to democratize home design by making it easy and accessible for everyone, not just professionals. We believe every person deserves a beautifully designed home, and our platform empowers them to create that without the need for complex tools or expensive designers. Our goal is to disrupt the interior design space and give homeowners control of their spaces, allowing them to effortlessly create dream homes in a matter of minutes.

The impact? Imagine a world where every home feels unique, personalized, and functional—designed by the homeowner themselves. The platform we’re building is fast becoming a go-to solution for millions of homeowners, giving them the power to design with confidence.

Why you'll love working with us:

• Impact at Scale: You’ll be part of a high-growth startup that’s tackling a $200-600 billion market, and you’ll see the direct impact of your work as we scale across India and beyond.
• Company Builder Role: As one of the first marketing hires, your role will shape the future trajectory of our brand. Your ideas and strategies will have the power to define the brand and drive its success.
• A Stellar Team: You’ll work with ambitious, talented minds who are passionate about our mission, including tech innovators, UX experts, and industry disruptors.
• Culture of Innovation: We encourage creativity, experimentation, and bold thinking. At SuperBolter, you'll have the freedom to test new ideas and strategies in an environment that values growth and learning.
• Fast-Paced Growth: You’ll be a key player in scaling a disruptive tech platform, working directly with the founders and leadership team to accelerate growth.
• Perks: Competitive salary, flexible working environment, and the chance to be part of something truly groundbreaking. You’ll also get early equity in a fast-growing company.

If you’re ready to leave your mark on an industry and help build a global design tech platform, this is the place for you. Join us and be part of a journey where you'll grow, thrive, and make a real difference.

About the Role / what will you own

As the first Marketing Manager at SuperBolter, you’ll own the entire marketing function from the ground up. This is a company builder role, where you will craft the voice, strategy, and brand identity that will position SuperBolter as a market leader in the home design space. You'll be responsible for driving customer acquisition, brand awareness, and engagement through strategic marketing campaigns, content creation, and customer-centric storytelling. Your role will define the company’s market positioning and drive exponential growth.

What You’ll Own:

1. End-to-End Marketing Strategy: You’ll be responsible for developing, executing, and optimizing SuperBolter’s multi-channel marketing plan. This includes performance marketing, content marketing, social media strategy, and community-building efforts.
2. Growth Initiatives: You’ll own customer acquisition strategies and retention campaigns, ensuring that SuperBolter reaches and resonates with homeowners across the globe. Your goal will be to scale our user base rapidly, while ensuring high engagement and satisfaction.
3. Brand Building: You will define and build the SuperBolter brand. You will be crafting a brand voice that connects with homeowners, designers, and merchants, and positioning SuperBolter as the go-to platform for home design.
4. Campaign Creation: Develop and execute high-impact marketing campaigns that drive traffic and conversions, whether through digital channels, social media, PR, or partnerships.
5. Collaboration: You’ll work closely with the founding team and cross-functional partners in Product, Design, and Sales to align marketing efforts with the broader business strategy.
6. Performance Analytics: Track and analyze key marketing KPIs to continually refine strategies, optimizing for growth and user retention. You will make data-driven decisions to scale initiatives that work and phase out those that don’t.

What Skills You’ll Need to Own the Role:

• Full-stack Marketer: You have hands-on experience with digital marketing, brand-building, performance marketing, and content creation. You can confidently drive campaigns across multiple channels.
• Analytical Thinker: You can interpret data and translate it into actionable insights. You’ll need to be proficient with marketing analytics tools to measure and report the impact of your initiatives.
• Creative Storyteller: You have a strong storytelling ability and can craft narratives that resonate with homeowners, designers, and merchants alike.
• Collaborator & Leader: You thrive in a team-oriented environment but can also operate independently. You’ll need to partner with various departments, aligning marketing with product development, sales, and design.
• Growth Mindset: You’re adaptable, eager to learn, and ready to grow alongside SuperBolter. You’re not afraid of ambiguity and can find opportunities in challenges.
• Customer-Centric: You always keep the customer in mind. Your marketing strategies will be centered around understanding our customers' needs and how to best deliver value to them.

Impact You'll Have:

• You’ll be directly responsible for SuperBolter's growth and market positioning in the home design industry, defining how millions of users interact with the platform.
• Your efforts will shape the brand identity, increase revenue and user acquisition, and position SuperBolter as a leader in the home design tech space.
• You’ll be instrumental in turning SuperBolter into a household name and industry leader in the PropTech and interior design sectors.

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Must-Have Technical Skills

1. Digital Marketing Mastery:
2. • SEO & SEM: For optimizing organic and paid traffic.
   • Social Media Ads: Facebook, Instagram, and LinkedIn Ads expertise.
   • Google Analytics: Data analysis and performance tracking.
3. Content Marketing:
4. • Copywriting & Storytelling: Ability to craft engaging content.
   • CMS Proficiency: Experience with platforms like WordPress or HubSpot.
   • Email Marketing: Experience with platforms like MailChimp or similar.
5. Growth Hacking:
6. • A/B Testing: Expertise in experimentation and data-driven optimization.
   • Performance Marketing: Track record of customer acquisition through paid ads.
7. Marketing Automation:
8. • HubSpot/Marketo: Lead nurturing, funnel management, and automation tools proficiency.
9. Data Analytics:
10. • Excel/Google Sheets: Advanced proficiency in data analysis and reporting.
    • CRM: Experience with Salesforce or HubSpot for managing customer interactions.

Good to have Technical Skills:

1. Basic Design Knowledge:
2. • Canva/Adobe Creative Suite: Ability to create or modify design elements.
3. Basic HTML/CSS:
4. • Landing Page Creation: Experience with Unbounce or similar for custom landing pages.
5. Influencer Marketing:
6. • Partnerships & Collaborations: Experience working with influencers for brand promotion.
7. Marketing Attribution:
8. • Understanding of multi-touch attribution models to assess campaign effectiveness.
9. Data Visualization:
10. • Tableau or PowerBI: Ability to turn complex data into easy-to-understand visuals.

Having the must-haves ensures proficiency in core marketing tasks, while the good-to-haves provide an edge in expanding your role and efficiency.

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For this role, 5-8 years of experience in digital marketing, growth hacking, or similar fields would be ideal, with a proven track record of scaling brands, managing campaigns, and driving customer acquisition. If the candidate has worked in fast-paced startup environments or in industries like PropTech, E-commerce, or SaaS, it would be a great bonus.

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What would success look like for you

​Success in this role will be defined by key performance metrics and the qualitative impact you'll have on SuperBolter’s growth, brand presence, and market positioning.

Key Metrics:

1. Customer Acquisition: Achieve a 30% month-on-month growth in new user sign-ups by leveraging effective campaigns across digital channels.
2. Brand Awareness: Increase social media engagement by 50% in the first 6 months. Build brand recognition through PR, partnerships, and influencer collaborations that generate 100,000+ organic impressions each month.
3. Community Engagement: Grow an engaged community of homeowners, designers, and merchants, with a target of 1000+ active users regularly participating in platform discussions and content sharing within the first 6 months.
4. Conversion Rates: Improve conversion rates by 15% within the first 3 months, turning leads into paying customers by refining the customer journey and optimizing landing pages.
5. Customer Retention: Maintain a retention rate of 50% or higher by keeping users engaged through lifecycle marketing, educational content, and personalized experiences.
6. Marketing ROI: Achieve a 3x Return on Marketing Spend (ROAS) within the first year by optimizing campaigns, channels, and creative content. Focus on improving Customer Acquisition Cost (CAC) while enhancing Customer Lifetime Value (CLTV).

Qualitative Impact:

1. Brand Transformation: Elevate SuperBolter’s brand, making it a household name in home design within 12-18 months. You'll be responsible for crafting a compelling narrative and ensuring brand consistency across all channels.
2. Internal Collaboration: Collaborate with Product, Sales, Design, and Customer Success teams to ensure marketing efforts are aligned with product features and user needs, resulting in seamless campaign execution.
3. Innovation in Strategy: Introduce at least 2 new innovative marketing strategies per quarter that position SuperBolter as a thought leader in the prop-tech and home design space.
4. Scalable Growth: Develop marketing systems and frameworks that can scale SuperBolter’s growth, allowing us to expand to 3 new geographic regions within the next 12-18 months.

By hitting these milestones, you’ll drive user growth, brand amplification, and establish SuperBolter as a leader in the home design market.

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Culture Fitment

At SuperBolter, our culture is defined by a shared vision, passion for innovation, and a deep-rooted belief in democratizing home design. We are building a world where every individual can design and visualize their dream space, regardless of their technical ability or background. Our mission is to make home design easy, accessible, and enjoyable for everyone while creating a seamless ecosystem that connects homeowners, designers, and merchants.

Core Values:

1. Empowerment: We believe in empowering both our users and our team. Every team member has the autonomy to innovate, take ownership, and push boundaries.
2. Customer-First: Everything we do revolves around making life easier for our customers. We prioritize user experience and aim to delight our users with intuitive solutions.
3. Innovation: We continuously seek to improve and think differently. We value creative problem-solving, and we encourage risk-taking to build something exceptional.
4. Collaboration: Teamwork is at the heart of SuperBolter. We’re a close-knit team that believes in open communication, trust, and respect for each other's perspectives.
5. Accountability: Every team member owns their role, responsibilities, and outcomes. We believe in transparency, taking initiative, and delivering on our promises.

Soft Skills for a Perfect Fit:

1. Adaptability: As an early-stage startup, we move fast and pivot when necessary. You should be comfortable with change, willing to adapt, and thrive in a dynamic environment.
2. Proactiveness: We value self-starters who don’t wait for instructions but actively seek solutions and opportunities for growth. Initiative and a "get-it-done" attitude are essential.
3. Communication: Strong verbal and written communication skills are critical. You should be able to convey ideas clearly, whether collaborating with colleagues or presenting marketing strategies to stakeholders.
4. Empathy: We care deeply about our users, and we’re looking for someone who can understand and relate to their needs. You should bring a customer-first approach in all decisions.
5. Creativity: We encourage out-of-the-box thinking and want someone who can challenge conventional approaches to marketing, crafting innovative strategies that resonate with our audience.
6. Growth Mindset: We're a company of learners. You should be eager to grow, both personally and professionally, and be open to feedback and continuous improvement.

Vision:

We envision a future where every home is a masterpiece, designed with the ease and personalization that our platform provides. Our long-term goal is to become the leading 3D design and home improvement platform globally, connecting millions of homeowners, designers, and merchants in a seamless digital ecosystem.

By joining SuperBolter, you’ll be part of a mission-driven team where you can have a tangible impact, build your craft, and help shape the future of home design.

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